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January 2024 UK Property Market Summary

  • Writer: Maverick P.
    Maverick P.
  • Feb 18, 2024
  • 14 min read

Updated: Jun 23, 2024

As we usher in the new year, the UK property market presents a dynamic and evolving landscape for buyers, sellers, and investors alike. January 2024 marks a pivotal month filled with significant updates and shifts that could influence market trajectories in the months ahead.


Drawing on the latest findings from the Rightmove House Price Index, insights from the Zoopla House Price Index, and critical data from the ONS Housing Price Index, this blog post delves into the heart of the UK's property dynamics. From regional market analyses to mortgage market insights and emerging investment opportunities, we aim to provide a comprehensive overview of the current state of the property market, highlighting the trends and predictions that will shape the future of real estate in the UK.


Table of Contents


  • National House Price Indices

  • Regional Market Analysis

  • Rental Market Overview

  • Mortgage Market Insights

  • Investment Opportunities

  • Market Predictions and Trends


January 2024 UK Property Market Summary


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National House Price Indices


Summary of the House Price Index Findings


The Rightmove House Price Index for January 2024 illustrates a dynamic start to the year, marked by a notable increase in new seller asking prices and an uptick in buyer and seller activity. Here are the key findings and insights based on the extracted text from the


Rightmove House Price Index:


  • Average Asking Price: The average new seller asking price rose by 1.3% month-on-month to £359,748 in January 2024, representing the most significant December to January increase since 2020. Despite this increase, average prices were still 0.7% lower than the same period last year.

  • Market Activity: The beginning of 2024 has shown promising activity, stronger than the previous year, indicating increased confidence among buyers and sellers to kickstart their moving plans early:

    • The number of new properties entering the market saw a 15% increase compared to the same period last year.

    • Buyer demand in the first week of 2024 was 5% higher than in the same period last year. However, the report emphasizes the importance of competitive pricing, as the increase in new properties on the market has outpaced the rise in demand.

    • The number of sales agreed in the first week of the year was 20% higher than the previous year, suggesting a strong return of buyer confidence, especially when contrasted with the post-mini-Budget uncertainty a year ago.

  • Mortgage Rates: The average 5-year mortgage rate has decreased to 4.86%, down from the peak of 6.11% in July 2023. This reduction hints at a potentially more stable year for the mortgage market after the volatility experienced since September 2022.

  • Market Sectors: The index also breaks down the national average asking price by market sector (excluding inner London) as follows:

    • First-time buyers saw an average price of £222,473 in January 2024, a 1.1% monthly increase.

    • Second-steppers experienced a slight increase to £331,703, up by 0.8% from December.

    • The top of the ladder market witnessed the most significant monthly change, with average prices rising by 2.5% to £642,987.



Insights from the Zoopla House Price Index


The Zoopla House Price Index for January 2024 brings to light the nuanced dynamics of the UK property market as it navigates through the early stages of the year. With detailed data and analysis, the report provides a comprehensive look at property prices, market trends, and regional variations. Here are the key insights:


UK Property Prices and Trends


The average house price in the UK as of December 2023 stands at £264,400, showing stability month-on-month but reflecting a -0.8% decline compared to the previous year.


The pace of annual house price falls has begun to slow, with a more pronounced decrease observed in the past, -1.4% in the year to October 2023, compared to the current -0.8%.


Notably, the largest price falls have been in the East of England (-2.5%) and the South West (-2.2%). In contrast, Northern Ireland has seen a significant increase, with house prices up by 3.2% over 2023, marking it as an outlier.


Regional Market Performance


  • Buyer Demand: There's been a notable seasonal uplift in buyer demand in the first three weeks of 2024, with sub-5% mortgage rates contributing to demand being 12% higher than a year ago, albeit still 13% below the 5-year average. This resurgence is attributed to a return of pent-up buyer demand following a subdued second half of 2023 due to rising mortgage rates.

  • Sales Activity: The final weeks of 2023 saw an uplift in agreed sales, a trend that has persisted into 2024, indicating a growing alignment between buyers and sellers on pricing. New sales are up 13% year-on-year, with significant increases observed across all countries and regions, particularly in Yorkshire and the Humber (+19%) and the West Midlands (+17%).

  • Listings: There’s been a 22% increase in the flow of homes listed for sale, signaling greater confidence among sellers and providing more options for buyers, which in turn helps to stabilize prices.


London Market Dynamics


London and the East of England have witnessed the most significant rebounds in buyer demand at the start of 2024. While other areas have also seen increases, these are generally in line with or slightly above last year's figures.


All markets within London have experienced similar uplifts, suggesting a broad-based recovery in the capital’s housing market.


Key Statistics from the ONS Housing Price Index


The Office for National Statistics (ONS) Housing Price Index for January 2024 offers a detailed look into the rental market within the UK, marking the last of its releases before transitioning to a new format. Here’s a summary of the critical insights:


Rental Price Changes Across the UK


  • Overall Increase: Private rental prices paid by tenants across the UK experienced a 6.2% increase in the 12 months leading up to January 2024. This rate remained consistent for the second consecutive month, showcasing a sustained upward trend in rental costs.

  • By Country: The breakdown by country reveals a nuanced landscape:

    • England: Saw a 6.1% increase in private rental prices.

    • Wales: Experienced a slightly higher increase of 7.0%.

    • Scotland: Not far behind, with a 6.8% increase.

 

Within England, London led with the highest annual percentage change in private rental prices at 6.9%, highlighting the capital's continued demand. Conversely, the North East observed the lowest increase at 4.7%.


Methodological Changes and Future Reporting


The January 2024 release also notes significant methodological changes and the discontinuation of the Index of Private Housing Rental Prices (IPHRP) in its current form. Going forward, these statistics will be integrated into a new, monthly "Private rent and house prices, UK" bulletin aimed at providing a more detailed insight into the UK housing market.


Implications and Insights


  • The consistent rise in rental prices across the UK underscores the ongoing pressure within the rental market, driven by a mismatch between supply and demand. The particularly high increase in Wales and Scotland, along with London's standout figures, suggests region-specific dynamics influencing rental costs.

  • The transition to a combined housing publication reflects the ONS's commitment to offering more comprehensive and insightful data on the UK's housing market. This move is expected to provide stakeholders with a more holistic view of housing trends, encompassing both rental and sale markets.




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Regional Market Analysis


The UK's property market continues to display its characteristic diversity into 2024, with regional performances influenced by an intricate mix of local demand and supply dynamics, economic factors, and the distinct nature of housing stock. This year further underscores the trend, highlighting the resilience of certain regions and the challenges faced by others.


Spotlight on Regional Property Market Performance


  • East Anglia has seen the most pronounced annual decrease in house prices, with a -5.2% fall. This significant drop may reflect the region's adjustment to broader economic pressures and a realignment following periods of high growth.

  • Scotland stands out for its resilience, recording an annual growth of 0.6%. Factors contributing to this stability include a balanced supply-demand equation and relatively affordable housing prices, making it an attractive market for buyers and investors alike.

  • The North West has been exhibiting strong growth potential, driven by urban regeneration projects and an expanding economy, particularly in cities like Manchester and Liverpool. This region's blend of cultural vibrancy and improved transport links continues to attract a wide range of buyers and investors.

  • The South West is witnessing a mixed performance, with certain areas like Cornwall and Devon seeing continued interest from those seeking lifestyle changes or holiday let investments. However, the overall growth rate has tempered compared to the boom experienced during the height of remote working trends.

  • Yorkshire and the Humber are drawing attention for their value proposition, offering affordable entry points into the property market without sacrificing potential for appreciation. The region benefits from a combination of historical charm and modern development, appealing to both residential buyers and rental investors.

  • London, with its unparalleled diversity, sees prime locations maintaining their allure for international investors and domestic buyers alike. Meanwhile, outer boroughs offer opportunities for those seeking relatively more affordable options within the capital, with areas undergoing regeneration particularly poised for growth.

  • The South East continues to grapple with affordability challenges, although pockets of the region remain in high demand, especially commuter towns offering convenient access to London. The market here is sensitive to economic indicators and interest rate changes, impacting buyer sentiment and activity levels.


Comparative Analysis of Regions with the Highest and Lowest Growth


The contrasting fortunes of different UK regions offer insights into the nuanced property market:


  • Wales and the North of England have been identified as regions with potential for robust growth, driven by ongoing investments in infrastructure and a solid base of economic activities. These areas have attracted attention for their high rental yields and potential for capital appreciation, catering to a mix of first-time buyers and seasoned investors.

  • London's market performance varies significantly across its boroughs. Prime areas continue to attract international demand, maintaining their value thanks to unique property characteristics and a global appeal. However, some zones are experiencing a slowdown, impacted by affordability issues and shifts in buyer preferences.

  • The Midlands, particularly areas around Birmingham, are highlighted for their growth prospects. Investment in public transport and commercial development projects is enhancing the region's appeal, making it a hotspot for both residential and commercial investments.

Insights from the Savills January 2024 Report


The Savills report emphasizes the luxury and international market segments, providing a broader understanding of regional disparities. It suggests a continued interest in high-end properties in prime locations, driven by both domestic and international buyers. The report also forecasts a steady demand for properties in regions benefitting from economic growth and infrastructural enhancements.



Rental Market Overview


The beginning of 2024 brings into focus the UK's rental market, characterized by ongoing adjustments in rental prices and shifting demand-supply dynamics. Insights from the Office for National Statistics (ONS) and other sources provide a comprehensive overview of the current state and emerging trends within this sector.


Update on Rental Prices and Trends from the ONS and Other Sources


According to the ONS January 2024 update, private rental prices paid by tenants across the UK rose by 6.2% in the 12 months to January 2024, a rate that has remained unchanged for the second consecutive month. This figure represents the joint-highest annual percentage change since the series began in January 2016. The breakdown by country reveals a 6.1% increase in England, a 7.0% increase in Wales, and a 6.8% increase in Scotland, underscoring the widespread pressure on rental prices across the nation.


Furthermore, the latest data points to significant regional disparities within these broad figures. For instance, London, with its unique market conditions, recorded the highest annual percentage change in private rental prices at 6.9%, indicating a continued strong demand for rental accommodations in the capital.


Analysis of Rental Demand and Supply Dynamics


The rental market's dynamics are significantly influenced by the interplay between demand and supply. The sustained increase in rental prices across the UK can be attributed to a robust demand that continues to outstrip supply in many areas. Factors fueling this demand include demographic changes, flexibility associated with renting, and challenges facing potential first-time buyers in securing mortgages, especially in the wake of fluctuating interest rates.


On the supply side, the market has seen a constrained growth in new rental listings. This limitation can be partly attributed to existing landlords exiting the market due to regulatory changes and increased taxation, coupled with the hesitancy of potential landlords about entering the market amidst economic uncertainties. Moreover, the high demand has led to a quick absorption of available rental properties, further exacerbating the supply shortage.


The regional analysis reveals that areas with the strongest rental price growth, such as London, the South West, and the North East, are those where the imbalance between demand and supply is most pronounced. Conversely, regions with slower rental price growth often have a closer equilibrium between available rental properties and tenant demand.


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Mortgage Market Insights


The start of 2024 has brought with it a nuanced picture of the UK's mortgage market, marked by evolving mortgage rates and lending trends influenced by broader economic policies, including the Bank of England's rate decisions.

Summary of Mortgage Rates and Lending Trends from Willow Private Finance and Other Sources


Willow Private Finance's January 2024 report highlights a landscape of cautiously declining mortgage rates, as lenders adjust their offerings in a competitive market environment. The initial months of 2024 saw lenders cutting rates to attract borrowers in a low-activity market, driven by expectations of an earlier-than-anticipated reduction in the Bank of England base rate. This trend represents a shift from the volatility experienced in the mortgage market over the past year, where rates saw significant fluctuations in response to economic uncertainty and policy changes.


The report from Willow Private Finance, along with insights from other financial analysts, suggests that the mortgage market is entering a phase of stabilization. The expected decrease in the Bank of England base rate, projected by some economists to occur as soon as May 2024, has contributed to a more optimistic outlook among lenders and borrowers alike. This anticipation has led to a marginal uptick in new mortgage approvals, with the figures for November indicating a move towards 76% of the pre-pandemic (2017-2019) average for the month.


Impact of Bank of England Rate Changes on the Mortgage Market


The Bank of England's monetary policy, particularly changes to the base rate, plays a pivotal role in shaping the mortgage market's landscape. The anticipation of a rate cut has a dual effect: it encourages lenders to adjust their mortgage rates downwards to remain competitive, and it boosts borrower confidence, as the cost of borrowing is expected to decrease.


However, the impact of these changes is not uniform across the board. Fixed-rate mortgage holders, for example, are insulated from immediate effects but could benefit from more favorable rates upon remortgaging. On the other hand, those on variable or tracker mortgages could see more immediate changes to their monthly repayments in line with the base rate adjustments.


The broader expectation of a base rate cut has also contributed to an increasing sense of optimism in the property market. Potential buyers who were previously sidelined due to high mortgage rates and economic uncertainty are now re-evaluating their positions, considering entering the market in anticipation of more favorable borrowing conditions.


Investment Opportunities in January 2024


As we delve into the property landscape in January 2024, guided by the latest house price indices and market reports, several promising areas for property investment emerge. These opportunities are underscored by regional growth patterns, shifts in the rental market, and evolving buyer preferences. Here's a focused look at where potential for property investment is particularly strong.


Regional Opportunities


  • Northern Powerhouses: Cities in the North of England, such as Manchester, Liverpool, and Leeds, continue to show strong investment potential. Driven by significant government investment in infrastructure, a vibrant rental market, and more affordable entry prices compared to the South, these areas offer attractive yields and capital growth prospects.

  • Midlands Growth: The Midlands, including Birmingham and surrounding areas, stand out for their ongoing development projects and strong economic fundamentals. The region benefits from its central location, improving transport links, and a growing tech sector, making it an appealing choice for both residential and commercial investments.

  • Scotland’s Resilience: Scotland, particularly Edinburgh and Glasgow, presents a resilient market with steady growth in property values. The demand for housing, fueled by thriving education and financial sectors, supports both rental and sales markets, offering a stable investment environment.


Sector-Specific Opportunities


  • Build-to-Rent Sector: The build-to-rent sector is gaining traction, offering investors a chance to capitalize on the growing demand for flexible, high-quality rental accommodation. This sector's appeal is particularly strong in urban areas where young professionals and families seek convenience and community.

  • Green and Sustainable Properties: With an increasing focus on sustainability, properties that offer energy efficiency and environmentally friendly features are becoming more desirable. Investment in green refurbishments or new builds that meet high sustainability standards can attract a premium in both the rental and sales markets.

  • Holiday Lettings: Given the surge in domestic tourism and the popularity of "staycations," investing in holiday lettings in areas of natural beauty or near tourist attractions can provide lucrative returns. Coastal towns, national parks, and areas with historical significance are particularly promising.


Navigating the Market


While the potential for investment is evident across various regions and sectors, investors should approach the market with diligence. Key considerations include:


  • Market Research: Thoroughly analyze local market conditions, including supply and demand dynamics, rental yields, and future development plans, to identify areas with the most growth potential.

  • Financial Planning: Consider the financial aspects of property investment, including mortgage rates, tax implications, and the potential for both capital growth and rental income.

  • Long-Term Trends: Look beyond immediate opportunities to consider long-term trends, such as demographic shifts, remote work patterns, and urbanization, which can impact the property market over time.


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Market Predictions and Trends


As the year unfolds, the UK property market finds itself at a pivotal intersection, with the confluence of economic, regulatory, and societal shifts steering its course. The insights gleaned from authoritative sources such as the Rightmove House Price Index, ONS January Update, and Savills January 2024 report illuminate the path ahead, offering a glimpse into what the future holds for the market.


Peering into the Crystal Ball: What the Experts Say


  • The Interest Rate Conundrum: A recurring theme across the board is the anticipation of interest rate adjustments by the Bank of England. The consensus among experts is that these impending changes will leave a significant imprint on the housing and mortgage landscapes. Should the rates dip, we could witness a rejuvenation in buying activity. Conversely, an uptick in rates might apply brakes to the market's current momentum.

  • A Tale of Two Markets: The Savills January 2024 report paints a picture of a market defined by its regional disparities. The narrative predicts a sustained robust performance in regions buoyed by economic vitality and infrastructural ventures, notably the North and Midlands. Meanwhile, regions that previously basked in the glow of soaring prices might brace for a period of stabilization or gentle corrections.

  • The Rental Squeeze: The ONS January Update casts a spotlight on the rental market's enduring saga of supply failing to meet demand. This imbalance is set to continue its course, pushing rental prices northward and amplifying the affordability quandary for tenants.

 

Trends Shaping Tomorrow's Property Landscape


  • The Green Revolution: A surge in consumer interest towards sustainability and energy efficiency heralds a new dawn for green homes. This burgeoning trend, poised to gather steam, sees buyers gravitating towards properties boasting superior energy performance and eco-friendly attributes, potentially commanding premium pricing.

  • The Remote Work Ripple Effect: The enduring trend of remote work is recalibrating buyer preferences, with a marked inclination towards properties that cater to home offices and provide easy access to nature. This paradigm shift extends its influence to the commercial property sector, prompting a reevaluation of office space requirements.

  • Innovative Living Solutions on the Rise: The Ultimate Property Investment Guide throws the spotlight on the expanding build-to-rent sector and the advent of co-living spaces. These innovative living solutions, designed to address the housing shortfall and adapt to urban living's evolving dynamics, open new investment corridors, particularly appealing to the younger demographic and professionals.

  • Regulatory Watch: A word of caution is offered to investors and homeowners to stay vigilant of potential regulatory shifts impacting property taxes, landlord obligations, and planning permissions. The trajectory of these changes could significantly sway investment strategies and the broader market dynamics.



Conclusion


The January 2024 update has offered a deep dive into the UK property market's complexities, showcasing a blend of challenges and opportunities that lie ahead. We've seen how interest rate adjustments could sway the housing and mortgage markets, regional disparities continue to define market dynamics, and the rental sector remains under pressure from an imbalance of demand and supply. Moreover, the sustainability drive, the impact of remote work, and innovative living solutions like build-to-rent and co-living spaces are redefining property investment landscapes.


As we look forward to the next month's update, we anticipate further clarity on interest rate movements, additional regional market developments, and the continued evolution of investment trends, especially in the context of sustainability and technological advancements in real estate. The UK property market is at a crossroads, with economic, regulatory, and societal factors all playing pivotal roles in shaping its future. Stay tuned for our next update, where we'll continue to provide insightful analysis, keeping you informed and ahead in the ever-changing world of property.


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